Microsoft Copilot Centers World Cup Push on Small Businesses
Panay Films’ “Marcel” adds a driver to its Copilot character series, showing how the tool remembers every rider. →
“That’s It!”: The Explosive Alchemy Behind Panay Films’ Hollywood-to-Ads Success
Andrew Panay and Brian Klugman on the joy-led partnership that’s fuelled 14 years of features and brand work. →
Backstreet Boys Share Bloopers From Their T-Mobile Super Bowl Commercial
The Backstreet Boys reimagine “I Want It That Way” for T-Mobile’s 2026 Super Bowl spot, shot in a snowstorm. →
2026 LA Times Executive Nominee: Andrew Panay
Founder and CEO Andrew Panay named a nominee for the 2026 LA Times Executive Forum & Leadership Awards. →
The Perfect Storm Behind Backstreet Boys' Super Bowl Return for T-Mobile
Andrew Panay on the last-minute Times Square shoot that brought the surprise performance to life. →
Panay Films Makes Spreadsheets and Emails Cinematic for Microsoft Copilot
How detailed worldbuilding gives life to the small-business demos in the Microsoft 365 Copilot campaign. →